SuperBloom

Rob Buchholz & Feral Studio, 2019
Las Vegas, NV
Steel, lights, mixed media
30 x 30 x 40 feet

“Super Bloom” is a stunning installation by Rob Buchholz and his creative collective, Feral Studio. Inspired by the rare phenomenon when wildflowers blossom en masse in the desert after heavy rainfall, this work explores light, sound, and technology to create an immersive experience. Crafted from a steel frame shaped like three giant flowers, “Super Bloom” is fitted with LED lights that produce a vibrant, dynamic display. It serves as a tribute to nature's beauty and resilience, highlighting the persistence of life. The installation encourages viewers to experience fun, joy, and adventure while reflecting on the importance of environmental awareness and conservation. Through “Super Bloom,” Buchholz and Feral Studio invite us to appreciate the complexity and beauty of our natural world, blending artistic vision with a call to protect and cherish our environment.

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